Campaign Strategy and Launch Plan

$4,900 (3 to 4 weeks)

Includes: channel mix, campaign plan, timeline, conversion approach, launch calendar, KPI structure

Content Systems Buildout

$5,400 (4 weeks)

Includes: content pillars, workflow, approvals, publishing cadence, templates, measurement rhythm

Fractional Marketing Lead
In-House

Ongoing direction, prioritization, and steady execution support.

• Starter: $2,250 (15 hours per month)
  Best for: one active initiative at a time
  Includes: monthly plan, weekly priorities, light reporting, review and guidance on assets
  Difference: oversight and structure, limited throughput

• Core: $4,250 (30 hours per month)
  Best for: consistent cadence across email, social, and web
  Includes: biweekly planning, calendar ownership, vendor coordination, reporting and iteration
  Difference: cadence ownership, multi-channel coordination

• Scale: $6,400 (45 hours per month)
  Best for: multiple initiatives and tighter feedback loops
  Includes: weekly cadence, cross-functional coordination, and higher volume asset support within hours
  Difference: more throughput, more stakeholder management

FAQ

Do you execute content directly?

Yes, within scope. Execution level depends on retainer tier.

How do you measure campaign performance?

Through defined KPIs aligned to strategic priorites, not vanity metrics.

Can this integrate with PR?

Yes. Campaign sequencing aligns with external visibility plans.